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01 / Case Study · E-commerce / Fashion

Traffic flows. Sales don't.
How a brand boosted revenue by 38% with warming prelanders.

Emma's Boutique invested in ads ahead of Black Friday. There were clicks, but the cart remained empty. The solution wasn't in the creatives, but in what happens between the click and the catalog.

👗 Emma's Boutique 🇺🇸 USA 📅 3-Month A/B Test 🎯 Women's Clothing
+38%
Sales Growth
1.8×
ROAS Increase
-68%
Bounce Rate Drop

02 / The Post-Click Problem

The Black Friday Syndrome:
you have their attention, but no trust.

Boutique owner Emma faced a budget leak. Users eagerly clicked on creatives, but once on the product page, they immediately closed it. The bounce rate was off the charts.

In 2026, the digital landscape is noisier than ever, and a standard storefront just isn't enough:

  • Average attention spans have dropped to 7.8 seconds. You have less than 8 seconds to hook a user.
  • 68% of shoppers abandon their carts if they feel uncertain or lack information.

Cold traffic needed a "bridge" between curiosity and purchase. A prelander is an intermediate page that warms up the audience and emotionally prepares them for conversion.

03 / The Missing Layer

Don't change your storefront.
Add a story before the catalog.

Emma launched two types of prelanders to warm up her audience without needing a team of developers and copywriters.

FORMAT 01

Storytelling Prelander

Instead of a dry storefront — the story behind the collection.

  • Headline: "How we created the perfect coat..."
  • Structure: Empathy ➔ Brand Story ➔ Smooth transition to catalog.
  • Triggers: Automatic review blocks and "As seen in Vogue" badges.
FORMAT 02

Quiz Funnel

For the "outfit builder" segment and hesitant shoppers.

  • Mechanics: "Take a 3-question quiz and get your personalized spring collection."
  • Goal: Engagement in micro-conversions.
  • Result: By the time they reach the product page, the user feels the collection was curated specifically for them.

04 / A/B Test Results

The numbers speak
for themselves.

After 3 months of A/B testing (comparing "Ad ➔ Product" vs. "Ad ➔ Prelander ➔ Product" funnels), the business economics completely transformed.

CAMPAIGN PERFORMANCE / A:B Real case data
+38%
Sales growth compared to the control group.
+27%
CTR growth for ad funnels (prelanders matched user intent much better).
1.8×
Increased ad spend efficiency (ROAS) by filtering out irrelevant traffic.
↓ Bounce
Sharp drop in bounce rates on key product pages.

05 / Scaling

In hyper-competitive E-commerce,
prelanders aren't an option.
They are a mandatory layer.

Don't let users leave your product page just because they're "not ready yet." Optihint lets you create prelanders on your site in 3 minutes, without involving developers.

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Based on an open case study. Results may vary depending on your niche and traffic.