02 / Case Study · Health & Beauty · D2C
Maven faced a paradox: high-quality traffic, an excellent catalog, but stagnating sales. Customers were leaving without understanding which product would solve their unique problem. The solution wasn't to shrink the catalog, but to add a smart filter between the click and the cart.
01 / The Problem Before Warm-Up
The Maven team was buying high-quality traffic, but sales from the main pages and product cards were stagnating. The brand had 50 SKUs with similar properties — and this became a problem.
When a "cold" user landed on the site, they experienced analysis paralysis. People didn't understand which product would solve their unique problem.
The standard catalog turned into a wall of choices. Users left without finding their product.
New and returning customers saw the exact same storefront. No personalization means no emotional connection.
The combination of "broad intent + agony of choice" was killing conversion. Buyers were afraid of choosing the wrong thing.
Maven's audience didn't just need a catalog.
They needed a personal consultant working 24/7.
Insight from the Maven Team · Health & Beauty D2C
02 / Market Insight
In today's e-commerce reality, interactive quiz funnels reduce cognitive load and engage the user in micro-commitments.
Maven decided to create a quiz pre-lander that identifies the customer's pain points and recommends the perfect SKU. Not a filter by parameters, but a dialogue.
03 / The Missing Layer
Maven created a series of "warming" quiz pre-landers that act as a smart filter before entering the store.
An interactive selection funnel instead of a static storefront.
Pre-landers at all audience touchpoints.
Quiz data doesn't die on the pre-lander — it lives on.
04 / Funnel Results
Implementing quiz pre-landers completely changed the economics of Maven's business. The pre-landers worked 24/7, converting traffic that previously just bounced off the homepage.
05 / Visual Proof
Screenshots from Klaviyo and the brand's internal BI system over 3 months of the "quiz → catalog → email" funnel.
Micro-segments created automatically from quiz answers. Each segment receives personalized trigger flows — from "stress and sleep" to "energy and immunity".
Results of an automated email campaign launched based on quiz answers. Open rates and click-through rates multiplied thanks to a relevant offer.
Consolidated dynamics of Maven's key metrics after launching the quiz pre-lander: lead magnet conversion, revenue from trigger flows, and repeat purchases. Traffic volume remained the same — only the user journey changed.
06 / Launch Timeline
The volume of traffic you buy isn't that important.
What matters is how you warm it up and convert it at the pre-lander stage.
Takeaway from the Maven Case Study · Health & Beauty
07 / Ready to Take Action?
In hyper-competitive e-commerce, pre-landers with interactive logic are no longer an option — they are a mandatory element of the sales funnel for brands with a wide product range. They reduce the fear of making a mistake and multiply LTV.
Based on a public case study. Results may vary depending on the niche and traffic.
