Not a single client has been left unsatisfied. Read carefully. Details are very important.

Michael Reed

Clark Street Sports

Introduction

Clark Street Sports is not just a sports equipment store. We are a community of fans selling unique collectible items. But we faced a serious challenge: even the most in-demand products, such as the 2025 NFL Salute to Service Hoodies or the Chicago Cubs Blues Alternate Collection, weren't converting into sales as actively as we'd hoped. Click-through conversion on the "Buy" button had stalled at 2.5%. This was a clear signal for action.

Problem: Traffic Acquisition with Low Purchase Conversion

Our website was filled with high-quality content and a relevant product assortment, but users didn't fully understand how to quickly place an order. This was especially noticeable with seasonal collections. Visitors landed on product pages but didn't proceed to purchase. We tried A/B tests with button colors and positioning, but growth was minimal. We needed a solution that would rebuild the user journey.

Solution: Mini-Landing Pages from OptiHint

The OptiHint team proposed not just optimizing existing pages, but creating personalized mini-landing pages for each product. Here's how it works: Focus on value, not features.

Before Implementation

Information was presented in a rigid format with no personalization. Visitors from ads landed on a cold website instead of experiencing a personalized approach.

Before: clarkstreetsports.com/products/canada-world-baseball-classic-2026-new-era-59fifty-fitted-hat

After Implementation

Using the Optihint service, we generated separate mini-landing pages for each product, displayed directly on our website for specific audiences. This created a seamless transition between advertising and the commercial offer.

Optihint-generated landing page example

Results: +36% Conversion and Increased Loyalty

Three weeks after implementing mini-landing pages, we saw impressive changes:
- Clicks on the "Buy" button increased from 2.5% to 3.4% (36% growth).
- Return on ad spend (ROAS) increased by 31%.
- Purchase conversion for the Chicago Cubs Blues Alternate collection rose by 28%.
- Average order value grew by 12% thanks to cross-sell recommendations on landing pages.

Testimonial from Clark Street Sports Owner

"When we launched the 2025 Salute to Service collection, I was confident fans would love it. But sales weren't growing, and that worried me. OptiHint didn't just offer 'quick fixes'—they rebuilt the logic of customer interaction. Within a week of launching mini-landing pages, we noticed a surge of interest around the Chicago Bears hoodies. And when conversion jumped to 3.4%, I knew: this is an excellent tool for our business. Thank you to the Optihint team for your professionalism! You don't just sell tools—you provide understanding of how to deliver a product's value to the customer's heart. This is exactly what our business needs in the era of digital noise."
— Michael Reed, Founder of Clark Street Sports