How OptiHint Mini-Landings Boosted Conversion by 36% for Clark Street Sports

Introduction

Clark Street Sports is more than just a sports gear store. We are a community of passionate fans who share their love for the NFL, MLB, and other leagues through collectible merchandise, exclusive jerseys, and team-branded gear. But in 2024, we faced a serious challenge: even our most in-demand products—like the 2025 NFL Salute to Service Hoodies or the Chicago Cubs Blues Alternate Collection—weren’t converting as actively as we hoped. Click-to-buy conversion stalled at just 2.5%. It was a clear call to action.

The Problem: The "Invisible" Button and Lost Sales

Our website was packed with high-quality content and up-to-date inventory, yet users struggled to complete purchases quickly. This was especially noticeable with seasonal collections like Salute to Service (military-themed) and the Blues Alternate Cubs (Chicago Cubs alternate uniforms). Visitors landed on product pages but didn’t proceed to checkout. Our analysis revealed:
- The "Buy" button got lost in the design.
- No clear call-to-action (CTA) for limited-edition collections.
- Product pages were overloaded with technical specs instead of emotional appeal.
We ran A/B tests with button colors and placements, but saw only minimal improvement. We needed a solution that rebuilt the user journey from the ground up.

The Solution: OptiHint Mini-Landings

The OptiHint team didn’t just suggest optimizing existing pages—they proposed creating personalized mini-landings for each collection. Here’s how it worked:
Focus on value, not features. For example, for the Salute to Service collection, we added a block saying: "Every purchase supports veterans"—which dramatically increased emotional engagement.
Bold, high-contrast CTA buttons. The "Buy for $115" button now stands out against product photos and is duplicated in the page header.
Social proof. Next to the hoodie, we placed fan testimonials: "Best hoodie for stadium games!" — Mike, Chicago.
Simplified navigation. Users now see only key elements: product image, CTA, and delivery guarantees. Everything else is hidden.

Results: +36% Conversion and Increased Loyalty

Just three weeks after launching the mini-landings, we saw impressive changes:
- Clicks on the "Buy" button rose from 2.5% to 3.4% (a 36% increase).
- Conversion for the Chicago Cubs Blues Alternate collection grew by 28%.
- Average order value increased by 12% thanks to smart cross-sell recommendations on the landings.

Before vs. After Comparison

Old version: Users saw 15 elements on the page, only 1 of which was the "Buy" button.
New version: 4 focused elements—emotional headline, product photo, CTA button, and return guarantee.

Testimonial from Clark Street Sports Founder

"When we launched the 2025 Salute to Service collection, I was certain fans would love it. But sales weren’t growing, and that worried me. OptiHint didn’t offer quick fixes—they rebuilt how we interact with our customers. Within a week of launching the mini-landings, we saw real buzz around the Chicago Bears hoodie. And when conversion jumped to 3.4%, I knew: this was a revolution for our business.
Thank you, OptiHint team, for your professionalism! You don’t just sell tools—you help us deliver product value straight to the customer’s heart. That’s exactly what our business needs in this era of digital noise."
— Michael Reed, Founder of Clark Street Sports.

Conclusion

At Clark Street Sports, it’s not just about selling merchandise—it’s about uniting fans through the stories of their favorite teams. OptiHint helped us do that effectively.