01 / PAIN POINT
Focus on Problem Solving
Traffic from "problem" creatives landed on a pre-lander with social proof, empathy, and a quick transition to the product's core value.
03 / B2B SaaS · CASE STUDY
Different audiences.
Different experiences.
How Noterro increased lead conversion by 45% by replacing a generic landing page with pre-landers tailored to specific pain points and intents.
Noterro · B2B SaaS
+45%
reported lead conversion growth
Average page depth increased by 216%. Time to first action decreased by 54%.
01 / POST-CLICK PROBLEM
Traffic was steady.
Conversion hit a ceiling.
The client had a steady stream of traffic from Meta and Google Ads. The product worked. But the universal page ignored intent. Visitors came with different queries but landed on the same screen.
"Pain Point" Ad Creative
Searching for a solution to a specific problem. They land on a general product overview.
"Benefit" Ad Creative
Reacting to a discount. They land on a page with no clear offer focus.
Retargeting
Already know the brand. They see the beginner welcome screen again.
Insight: The traffic wasn't "cold." The offer wasn't "weak." The page simply wasn't speaking the user's language. The gap between the click and the first screen was eating up the budget.
02 / SOLUTION: THE OPTIHINT LAYER
One product.
Four different journeys.
Instead of a single landing page, we launched a dynamic Optihint pre-lander system. It adapts to the segment before the user sees the main offer, creating a relevant transition.
02 / BENEFIT
Bold Offer and Timer
Traffic from "discount" creatives was met with a streamlined offer focusing on immediate value and a time limit.
03 / RETURN
Personalized Retargeting
Returning visitors received a value reminder, objection handling, and a bonus for completing the action.
04 / MOBILE
Vertical Storytelling
For the younger audience (18-24), micro-animations, gamification, and a native content consumption format were used.
03 / RESULTS IN NUMBERS
Growth as math,
not intuition.
Implementing funnel-oriented analytics allowed the team to see exactly where users drop off and which experiment would yield the maximum ROI increase.
Conversion
3.05%
Grew from 2.1% (+45%). The pre-lander became a natural bridge to the offer.
Depth
+216%
From 1.2 to 3.8 screens. Users started exploring the product.
Speed
11 sec
Time to first action dropped from 24 seconds (-54%).
ROI
3.8×
Ad campaign ROI increased from 2.3x to 3.8x.
Data is based on Noterro's internal report. Results apply to a specific testing period and are not a guarantee for all campaigns. Optihint provides the platform to implement similar hypotheses.
Same traffic. New opportunity.
Before buying more traffic, see what happens when more of your current traffic converts.
See what Optihint can build for your page. Start with one flow. Test it on your own traffic. Measure the difference.
